Our Services
How We Work
Every client challenge is different. We create solutions that meet the specific needs of the project, budget and timings.
We address strategic implications.
We link insights to business objectives.
We provide actionable insights.
We create more informed communications.
We convert ambiguity into direction.
Contact us to discuss how we can work with you.
Research
We believe that research only has value if you can take actions as a result of the findings.
We design, conduct and interpret qualitative and quantitative research to inform and inspire strategy.
We help clients get the most value out of their research investment. To deliver maximum benefit, research needs strategic thinking at the start and the end of the process. We will help you to define;
How the research drives value throughout the organisation.
How the business leverages the insights we uncover to ensure the research is actionable.
How to turn research findings into a strategic plan for implementation.
We will challenge your thinking on why research is needed and will discuss how you’ve arrived at your position today. Then with our assessment tools and methodologies assist in determining your strategic challenge and define the research objective to ensure that it addresses the business need.
Distilla Strategy
We use strategic creative thinking to solve business problems and drive brand success.
We bridge the gap between simply having research findings and identifying insights that connect brands with audiences through media, content and technology.
We develop strategies that give direction to integrated communication strategies across traditional and digital media, search, social and CRM ecosystems.
Brand Strategy & Development
Our Brand Equity Model is designed to build, measure and manage brand equity.
First, we determine how the brand delivers. What makes it differentiated and unique? What does the brand stand for? What should it stand for? How does it sit versus competitors?
Then we develop and confirm the Brand Positioning and Proposition; Is it true to the product? Is it distinctive from the competition? Is it motivating to the consumer?
Creative Strategy
Defining the role for advertising is one of the most important parts of the planning process.
It’s the ultimate expression of the planner’s ability to distill complex issues down to their essence and the basis for strategy development and the framework for evaluation.
Key to building an irresistible campaign is saying the right thing, in the right way.
Who you want to talk to + What you want them to do = Advertising objective
We develop distinctive & relevant creative propositions.
Get: Who do you want to talk to?
To: What do you want them to do? [What’s stopping them doing it now?]
By: What will motivate them?
Communication Strategy
Our insights inform Communication Strategy to ensure all campaign elements are aligned.
The strategy guides the role of each channel and how they deliver on business objectives.
We develop and frame communication strategy against 4 communication tasks;
· See - When visibility and brand salience is needed
· Think - When rational persuasion is needed
· Feel - When emotional persuasion is needed
· Do - When a response is needed
Implementation ideas are at the heart of an integrated approach with the goal to create a plan driven by task rather than by channel. Every channel is then connected in a plan that utilizes the brand’s owned and earned assets alongside paid activity in the communication eco-system to bring ideas to life and create the most relevant campaigns.