Experience — Distilla Strategy

Some Client Project Examples

Developed challenger media and communications strategy to drive brand salience and leads despite lower SOV.

Voter and sympathiser segmentation and media analysis to localise campaigns to target messages to grow vote in key Electorates.

In a grudge purchase category, used GA analysis to identify new opportunity that created third sales peak.

Website content development and user experience research provided insights into attitudes and comfort levels with personalisation.

Identified target audience categories to align channels to more efficiently reach consumers and reduce CPM.

Small Business Owner qual and quant study identified pressures small business owners face to inform media, social & PR and guided content delivery.

Brand and communication strategy development to change perception and drive purchase behaviour for dog snacks.

Brand tracking and business driver analysis identified key attributes to drive brand preference through messaging and targeting communications.